Always up to par, it “dresses up” as an endorser and as a limited edition, as a private label to a work of art, in a pink jersey or as an Olympian, as a “character” in a film or novel. It is signed, designed, autographed, numbered, given as a gift or for a collection, charity or solidarity.
When it suits up as a Made-in-Italy ambassador, where it is called upon to evoke the Italian dream par excellence, Brunello di Montalcino, “shot” by MontalcinoNews, has something to wear for every occasion.
A top pick for those looking for intense emotions in a bottle and even among the pioneers of wine by the glass for a luxurious treat, Brunello di Montalcino is the “wine dream” par excellence of the lovers of good drink, because everyone has a label, vintage, or cellar of the famed red among their favorites to open during memorable moments, to cork and share at “special” tables.
Just like on the tables of leaders and heads of state, where glasses of Brunello have always been raised to accompany official political moments and meetings sanctioned at table – from Queen Elizabeth to Presidents of the Republic, Francesco Cossiga and Giorgio Napolitano, from the Emperor of Japan to the King of Sweden, from the German Prime Minister, Gerhard Schroder, to the wedding banquet of Prince William and Princess Kate.
Even American President Barack Obama, often ad hoc, opens a magnum or jeroboam, or a more original limited edition, perhaps numbered or from a collection.
Limited editions, which Brunello di Montalcino boasts many of, are sometimes designed by famous artists who have created real collections of works of art – from Fernando Botero to Sandro Chia – or made for special events, even on a national level, for anniversaries or centennials, just as old as a bottle of this great red could very well be, even for charity or solidarity.
Without overlooking bottles made especially for sports events like the Giro d’Italia – for the historical Carrara-Montalcino leg including its dirt roads (2010) – the Olympics or co-branding famous Italian brand names and not only, from Poltrona Frau to Harley Davidson. And which have often been the star of special auctions bid on by fervent collectors in special formats alongside true auction experts who, have always had Brunello, or even a vertical collection thereof, among its top lots all over the world.
Brunello is courted by VIPs, who claim to be admirers sometimes with such great fervor that they choose to produce their own or even create a private label, just like Hollywood celebrity Richard Gere, with the many appearances and name-dropping on film and TV, to music – featured in important reviews in Italian music – to literature, design and fashion – designed by some of the most famous Italian designers including Fendi, Ferragamo, Gianfranco Ferrè, even in a negligé.
More and more, Brunello is seen as a star walking the red carpet or the catwalk, starting on the night of the Oscars. And whatever its format, no matter where in the world, one thing is certain: among the unique and prestigious bottles, from all over the world, that should never be missing from the dream cellar par excellence, Brunello is there.
Text: Consorzio del Vino Brunello di Montalcino
Original text by Elisa Manieri.
